Digital Transformation in Retail: Omnichannel Strategies and Innovations
Keywords:
Supply chain, Personalization, Data analytics, Mobile applications, Brick-and-mortar, E-commerce, Customer experience, Technology, Innovation, Omnichannel, Retail, Digital transformationAbstract
Digital transformation has revolutionized the retail industry, prompting businesses to adopt omnichannel strategies and innovations to stay competitive. This scholarly article explores the impact of digital transformation on retail, focusing on omnichannel approaches and innovative solutions. Through a comprehensive analysis of current trends and case studies, it identifies key strategies for retailers to thrive in the digital age.