The Role of Big Data Analytics in Driving Digital Transformation Initiatives

Authors

  • Prof. Javed Iqbal Department of Computer Engineering, University of Engineering and Technology (UET), Peshawar
  • Prof. Giovanni Rossi University of Bologna

Keywords:

Data-driven Decision Making, Competitive Advantage, Innovation, Digital Transformation, Big Data Analytics

Abstract

In the era of digital transformation, organizations are leveraging big data analytics to drive innovation and gain competitive advantages. This scholarly article examines the pivotal role of big data analytics in steering digital transformation initiatives. By analyzing the impact, challenges, and opportunities presented by big data analytics, this paper provides insights into how organizations can harness the power of data to fuel their digital transformation journey.

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Published

2023-06-30

Issue

Vol. 2 No. 1 (2023)

Section

Articles