Digital Transformation 2.0: Leveraging Emerging Technologies for Business Success

Authors

  • Dr. Atta-ur-Rahman International Center for Chemical and Biological Sciences (ICCBS), University of Karachi

Keywords:

Digital Transformation 2.0, Emerging Technologies, Artificial Intelligence, Blockchain, Internet of Things, Business Success, Innovation, Strategy, Operational Excellence, Customer Experience.

Abstract

Digital Transformation 2.0 marks the next phase in the evolution of digital strategies, characterized by the integration of advanced emerging technologies to drive business success. This phase goes beyond digitizing processes, focusing on leveraging artificial intelligence, blockchain, the Internet of Things (IoT), and other innovations to create new business models, enhance customer experiences, and achieve operational excellence. This article explores how businesses can navigate this complex landscape by adopting a strategic approach to digital transformation. It emphasizes the importance of aligning technology with business objectives, fostering a culture of innovation, and managing the challenges associated with digital change. Through a comprehensive analysis of current trends, case studies, and strategic insights, this paper provides a roadmap for organizations aiming to harness the full potential of Digital Transformation 2.0.

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Published

2024-05-10

Issue

Section

Articles